Invisalign wanted to launch a teen-focused campaign that showed how they were better than braces. So we launched our campaign with a series of fake movie trailers that showed how, with braces, teens’ lives can become high drama.
Client: Invisalign
Digitas NY
ECD - Andrea Scotting
ACD - Mel Cleary
Copywriters - Andrew Radlowski, Hayley Grassetti
Art Directors - Chris Chan, Erica Donovaro