To launch their new program with Pact we made a YouTube video to education and inform how easy it is to give any beauty empty a second life with Beauty (Re)Purposed at Sephora. The production budget for this asset was given to us from Google, so we had to be crafty and nimble to be able to create something that felt like Sephora but with way less resources.
Client: Sephora
Digitas NY
ECD - Jenny Awanso
ACD- Renee Alvardo
Senior Copywriter - Alison Mansfield