Planet Fitness – Superbowl

When we started on Planet Fitness, the Super Bowl spot starring Lindsay Lohan had already been sold in. So while we can’t take credit for the spot itself, we did create all the social/digital work that came alongside it.

Even better, between takes on set Sebastian managed to grab 10 minutes with William Shatner and quickly filmed a TikTok dance remix of Auld Lang Syne that dropped on New Year’s Eve and garnered 24 million views in the first 24 hours, by far the most popular TikTok content PF has ever had.

Client: Planet Fitness

Publicis NY

CCO: Erica Roberts
ECD: Grant Mason
CD: Danny, Sebastian, Alanna

Launch Spot

Twitter Responses

Various TikToks

NYE Tiktok video